Hay Festival Segovia 2018

Written on September 10, 2018 by Administrador de IE Blogs in Arts & Cultures & Societies

On September 20-23 Hay Festival brings readers and writers together to share stories and ideas in sustainable events around the world. The festivals inspire, examine and entertain, inviting participants to imagine the world as it is and as it might be.

IE University will host several activities of the known as “Woodstock of Literature”.

This year’s edition includes talks with reknown figures such as Anthony Beevor (War Historian), Paul Preston (Hispanist) Ken Follet (Writer) or Isabel Coixet (Film Director).

Check the events that take place in IE University Segovia Campus by clicking HERE


By Santiago Iñiguez de Onzoño, Executive President of IE University

Despite threats over free trade and current anti-globalization moves, the World is irreversibly integrated as regards business. Today, technology allows any wise entrepreneur from any country to virtually target the entire planet with a new app or service offered on the web. At the same time, new generations of entrepreneurs and business executives feel themselves not just nationals of their native countries, but also citizens of the world and interact in this spirit through global networks.

An early exemplar of global citizenship was Marco Polo, a 13th century Venetian trader and explorer, author of “Description of the world“, which represents one of the first narrations of the Far East and other world regions through Western civilization eyes. The book was dictated by Marco Polo to a fellow prisoner, Rustichello de Pisa, after been incarcerated together at a battle between Genoa and Venice. “Prisons favor literature, remember Verlaine and Cervantes” once said Jorge Luis Borges, the Argentinian celebrated writer.

Polo claims in the prologue that he is the man that has traveled more extensively since the World’s Creation, a title nobody dared to question at that time. The book is particularly meaningful today, when literature on Asian culture and business is experiencing a renaissance, given the pivotal weight of China and India in the world’s economy and international politics. Interestingly, the author’s admiration for the wonders that he finds reveals how advanced were the civilizations on the other extreme of the World.  Read more…


Humanities to understand the world

Written on July 26, 2018 by Administrador de IE Blogs in Education, IE Business School, IE University


 IE Foundation has announced the winners of the 2018 edition of its Prizes in the Humanities in the categories of poetry, short story and short essay in Spanish and English, video, and photography. IE students and graduates presented over 800 entries for this year’s competition, while the judges’ panel included international players like Indian author Namita Gokhale, and journalist Tom Burns. The prizes will be presented in a ceremony set to take place later this year in October.

The IE Foundation Prizes in the Humanities are awarded in recognition of the humanist vision of IE students and graduates, along with their capacity for critical thought and their ability to have another voice and way of seeing realities. IE Humanities Center, which specializes in research and teaching practice in the field of the humanities, runs the competition to help foster the kind of vision of the world brought by the humanities, which form a key part of IE’s identity.

“We firmly believe that the humanities stretch the limits of our mind.  Poetry, music, painting history, philosophy, and the arts in general make us better people, as well as making us happier. They give us another viewpoint with which to see challenges and take decisions, and bring a perspective that only the humanist vision can provide,” says Victoria Gimeno, Director of the IE Prizes in the Humanities. “This year, the number of participants has increased by 200%, and the number of entries has grown by 150%. We want to extend our thanks to everyone who sent in videos, photographs, stories, essays and poems that transported us into different realities and enabled us to see things in a different way.  Knowing as we do that our community has so much talent and such a capacity to inspire, we would encourage all our students and alumni to take part in the upcoming edition of the IE Foundation Prizes in the Humanities.”

Carlos Mas, Vice President of IE Foundation, talked about how the humanities, together with an immersion in technology, diversity and an entrepreneurial approach, form an integral part of IE’s identity. “Here at IE Foundation we strive to strengthen these values. We are delighted to lend our support to the Prizes in the Humanities, and award recognition to our students and alumni for their literary and audiovisual work.”

The winners of the different categories in this year’s competition are:


1st prize. ‘Sonnet’ by Jack Straker (UK), student of the International MBA.

2nd prize. ‘Insomnia’ by Malak El Halabi (Lebanon), student of the Master in Market Research and Consumer Behaviour/ PhD.

3rd prize. ‘My little lion’ by Jack Straker (UK), student of the International MBA.


1st prize. ‘The System’ by Sarah Rachel Westvik (Norway), student of the Bachelor in International Relations.

2nd prize. ‘The Streetlight’ by Alexandra Winkels (Spain/Germany/US), student of the Bachelor in Laws/Bachelor in International Relations.

3rd prize. ‘La Mer’ by Alix Heugas (France), student of the Bachelor in Business Administration/Bachelor in Laws.


1st prize. ‘A Sober Society: How alcohol consumption hinders Vietnam development & What can we do to protect the future’ by Víctor Vu (Vietnam), student of the Master in Management.

2nd prize. ‘How China is Losing the World Soft War’ by Daniel Bloch (Australia), student of the Bachelor in Business Administration/Bachelor in International Relations.

3rd prize. ‘Consciousness: The Ethical lmplications of Experience Design’ by Laura McDermott (Ireland), student of the Master in Customer Experience & Innovation.


1st prize. ‘La historia de la vida’ by Gonzalo Llorden (Spain), student of the Bachelor in Business Administration/Bachelor in International Relations.

2nd prize. ‘Si lo soy’ by Stephanie Margaret Heinemann (Germany/Mexico), alum of the Master in Visual and Digital Media 2017.

3rd prize. ‘Pájaro borrascoso’ by Miguel Donetch Cervera (Spain/Chile), student of the International MBA.


1st prize. ‘Amar. Comer’ by Ignacio Rupérez Larrea (Spain), student of the Master in Business Analytics and Big Data.

2nd prize. ‘Fiestas del 80’ by Jacobo Felipe Rodríguez Martín (Spain), student of the dual Master in Access to Legal Practice and Legal Counsel

3rd prize. ‘Los coleccionistas de fantasmas’ by Agustín Pellecchia (Argentina), student of the International MBA.


1st prize. ‘Juxtaposed’ by Alessandro Fabbrini (Italy), student of the Master in Customer Experience & Innovation.

2nd prize. ‘Ethereal’ by Marlene Lantz (Italy/US), student of the Bachelor in Information Systems Management.

3rd prize. ‘Backlight’ by Lixuan Guan (China), student of the Master in Management/Master in Market Research and Consumer Behaviour

Special mention series 1. ‘Through the Looking Glass’ by Sara Gonçalves Teixeira (Venezuela), student of the Master in Visual & Digital Media.

Special mention series 2. ‘The Revival of Craftsmen’ by Sergio Martínez (Spain), alum of the

Master in Visual & Digital Media 2017.


1st prize. ‘The Unheard’ by Marisa Anz (US), alum of the Master in Visual & Digital Media 2017.

2nd prize. ‘Sin cobertura’ by Carlos Gutiérrez (Spain), student of the Master in Management – Marketing & Sales.

3rd prize. ‘Slice of Life’ by Dylan D’Lima (Canada), Jessica Gómez (US), and Eugenia Santaella (Venezuela), alumni of the Master in Visual & Digital Media 2017


La portentosa creatividad de Do Xuan Hoang

Written on June 20, 2018 by Administrador de IE Blogs in IE University

Mal asunto ese de la lluvia cuando nadie la espera. El agua cae sobre Segovia desde la primera hora de esta tarde de junio; es una ligera llovizna, persistente e incómoda. Empujo la puerta principal del Edificio Cultural de la Casa de la Moneda y, nada más entrar, el sonido monótono de la lluvia desaparece: solo se oye a lo lejos una vertiginosa melodía de piano. Avanzo por uno de los pasillos del histórico complejo y me dirijo hacia la habitación donde debería estar Do Xuan Hoang esperándome. Ahora el sonido del piano es nítido, vigoroso y mágico. Constato lo que me advirtieron: la técnica musical de este joven vietnamita de veintidós años es soberbia, es un auténtico virtuoso.

Durante unos segundos, Do Xuan Hoang no levanta la mirada, ensimismado, aún no se ha percatado de mi presencia. Sus dedos se deslizan sobre las teclas del piano, parece que bailan sobre ellas. Qué soltura y elegancia, pienso. Podría ser música barroca, quizá Bach, aunque no estoy seguro. Do Xuan Hoang deja de tocar, se levanta, me saluda cortésmente, y se dirige a una máquina de refrescos cercana. Necesita una bebida refrescante antes de empezar nuestra conversación.

Todos los que conocen a Do Xuan Hoang, estudiante vietnamita de Arquitectura en IE University, elogian su portentosa creatividad. “Es un crack, sin duda alguna”, me comenta Carlos Redondo, coordinador del Centro de Creatividad de IE University, el espacio ubicado en la Casa de la Moneda, gestionado por IE Campus Life, que se ha convertido en lugar de encuentro de los estudiantes de la universidad privada y de los jóvenes de la ciudad de Segovia para compartir aficiones, desarrollar su talento y participar en proyectos emprendedores.

Le pregunto en qué momento de su vida empezó a tocar. Do Xuan Hoang hace una pausa. Echa un breve trago al refresco de cola que reposa sobre la mesa y responde: “Cuando tenía diez años, en el conservatorio de Hanoi, allí me formé musicalmente y participé en algunas competiciones nacionales”. Su sueño de pequeño era convertirse en músico profesional, pero sus padres pensaron que no era la mejor idea; debería buscar otros estudios con más futuro y Do Xuan Hoang se decantó por la Arquitectura.

Con un talento fuera de toda duda, el joven vietnamita no entiende la música como una ocupación, sino como una vocación. “No puedo vivir sin música”, afirma con sentimiento, una frase que parece salir del alma. “También puedes tocar para ti mismo”, añade. Lo corrobora Carlos Redondo, que ha visto muchas tardes a Do Xuan Hoang encerrarse en la sala donde se ubica el piano para pasar largar horas, tocando y tocando sin apenas descanso. “La música me hace sentir mejor, es fundamental para la salud mental del ser humano”, sentencia. Y es que en la Casa de la Moneda ha encontrado el hábitat perfecto para desarrollar y expresar toda su creatividad.

Confirmo mis sospechas: su autor favorito es Johan Sebastian Bach (1685-1750), uno de los más geniales compositores de la creación musical y el que mayor influencia ha tenido sobre la evolución de la música desde Mozart. Es mencionar a Bach y sus ojos rápidamente se iluminan: “He is the absolut number one (es el número uno absoluto)”, dice. Adora la música barroca y del Renacimiento, aunque por divertimento también le da por tocar tango, jazz y hasta musicales.

¿Y la música española? “No conocía apenas nada antes de venir a España”, indica. El joven vietnamita toma mi cuaderno donde redacto mis notas y escribe: “La alborada del gracioso”. Es una de las muchas partituras compuestas por el compositor vasco-francés Maurice Ravel a principios del siglo XX donde demuestra su fascinación por España. “Esta pieza me gusta mucho”, indica. Read more…

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