Archive for the ‘IE Business School’ Category



By Nir Hindi (IMBA 2014)

“Entrepreneurs Are the Artists of the Business world”  is one of my favorite quotes. My name is Nir Hindi an IMBA graduate. I have more than 10 years’ experience in building, launching and working with early-stage companies alongside other entrepreneurs. Though, I always kept close relationship with the art world. My experiences and the contribution of the art to my professional as well as my personal life brought me to write a blog about the intersection between art and business.

I started this blog since I found out that there is a notion that art is disconnected from business; in many ways, even the total opposite of each other. I claim differently. I think these worlds share common things. I believe that in order for businesses to flourish and succeed in the future, they should embrace and engage with art.

Art and business have always intersected and influenced each other, especially from a financial and social point of view. In the recent decade the influence and the value of art for business increased. In a fast-paced environment, creativity and innovation play a critical role and companies are actively seeking to create environments that will enable them to innovate.

I believe that art influences the business world more than we think; for example, how Marissa Mayer’s Art education influenced the Google design or How Apple Uses Picasso’s Drawings to teach its employees about Design. In this blog I will bring articles, research and data as examples of how art influences the business world and the intersection between art and business.

I chose to categorize this blog to the major subjects such as Art and Economy, Art and Technology and Art Market, though there are more subjects such as Art Startups or Collecting Art. I highly encourage you to explore the different categories since there are times these subjects overlap, intersect or cover different fields.

For contact and subscription to the blog’s list press here.


IE Drama Club 1st Meeting

Written on January 12, 2015 by Administrador de IE Blogs in IE Business School, IE University

15-1 IE_Drama_Flyer_2


mm31The Financial Times and IE Business School today announce the launch of the FT | IE Corporate Learning Alliance (FT|IE CLA), a new joint venture providing premium custom learning for business leaders.

The partnership connects the academic excellence of prominent business schools with the FT’s award-winning journalism and insight into real world business challenges.

The FT|IE CLA partners with the world’s leading business schools from Europe, Asia, North and Latin America, to design and deliver tailored programmes that meet the learning needs of today’s executives. Schools partnering for the launch of the CLA include Yale School of Management (United States), Fundação Getulio Vargas (Brazil), Antai Business School (Jiatong University, China), Renmin Business School (China), Singapore Management University, and EGADE (Tec de Monterrey, Mexico), among others. Together they make one of the largest pools of local and international expertise and content. The unique programmes combine face-to-face modules with innovative online and offline learning methods. Programs can be delivered in multiple languages including Arabic, English, Mandarin, Portuguese, and Spanish.

The program includes a measurement framework developed by FT parent company Pearson, that uses the latest research from statisticians and experts in pedagogy to ensure clients’ broader business goals are met.

FT CEO John Ridding said: “The FT|IE CLA combines business insight from the FT’s renowned journalists and columnists with IE’s expertise and academic theory in the classroom. This will give leaders valuable context and a direct link to real time challenges and opportunities.”

Dean of IE Business School Santiago Iñiguez added: “We believe this innovative collaboration will deliver the next era of executive education, combining the FT’s world-class, real time business news and analysis with the very best that business schools have to offer. As corporate customers are demanding more tangible results from their learning programs, we will design and deliver tailored programmes that meet the changing needs of executives, drawing on extensive local and international expertise and content provided by our School and our academic partners.”

The CLA will be led by VanDyck Silveira, who has extensive experience in executive education and corporate development and was previously IE Executive Education CEO. Prior to joining IE Business School and the CLA, Silveira served as CEO and President of Grupo Ibmec, which focused on high-end for‐profit education and ranked among the top universities in Brazil.

To read more about the CLA please visit


Classical Music Fundraising Concert

Written on November 26, 2014 by Administrador de IE Blogs in IE Business School, Music

pianoCampus Life is pleased to invite you to a classical music fundraising concert.


Yi-Hsiu Liu, violin (partner of an IE student)

J.S Bach: Sonata No. 3 in C major, BWV 1005

Allegro assai

Axel Lübel, piano (International MBA student)

Ave Maria, Schubert
Nocturne, Chopin
Alfonsina y el mar, Ariel Ramirez
Verano Porteño, Astor Piazzola

Donations collected during the concert will be used to create care packages for the homeless around our city, in support of the initiative of November 2013 IMBA students and #IECares initiative.

The event will be held on December 4th (6pm) at the Paper Pavilion (Serrano 99)



In Defense of the Utility of Humanities

Written on November 24, 2014 by Santiago Iñiguez in Arts & Cultures & Societies, IE Business School


By Santiago Iñiguez de Onzoño, Dean of IE Business School and President of IE University

“Could a seventeenth-century novel bring down a twenty-first century presidency?” (1). This question, raised in The New Yorker in 2012, alluded to the imbroglio originated by former French President Nicolas Sarkozy’s comments about The Princess of Cleves, a classical French novel. At a campaign event in 2006, Sarkozy was of the opinion that only “a sadist or an imbecile –I leave the choice to you- had put on the syllabus that candidates would be tested on The Princess of Cleves”. (2) This was not an accidental verbal slip since Sarkozy ironized on that novel in subsequent comments a few years after. In fact, his government reduced or suppressed questions on literature in the exams for access to low-level civil servant positions. Andre Santini, Secretary of State at that time, justified this decision on the grounds that entrance exams to public administration should avoid “overly academic and ridiculously difficult questions which reveal nothing about real aptitudes to fill a position” and expressed a preference for the inclusion of common sense questions. (3)

Notwithstanding divergent opinions, The Princess of Cleves is an enjoyable piece of literature, particularly for those who love historical novels. Its author, Madame de Lafayette (1634-93) was one of the most active intellectuals and writers of her time and a friend of other illustrious writers like Racine and La Rouchefoucauld. She regularly attended the Salons, which were those cultural gatherings where guests discussed and gossiped about politics, literature, religion and philosophy. As lady-in-waiting to Queen Anne of Austria, mother of Louis XIV –The Sun King-, it gave her first-hand access to royal court affairs, an insider perspective vividly described in her works.

The Prince of Cleves has been categorised as one of the first psychological novels, since it describes the opposing sentiments of love and duty experienced by the protagonist. The action takes place during the kingdom of Henry II of France in the mid-sixteenth century, when different opposing factions were struggling for power at the court and political relations were intertwined with personal and sexual affairs: “Grandeur and gallantry never appeared with more lustre in France”, says the opening sentence of the novel.

The protagonist, Mademoiselle de Chartres, the most beautiful sixteen year-old woman of her time according to the author, is brought by her mother to the royal court in search for an affluent husband. There she finds the Prince of Cleves, for whom she does not feel true love but whom she marries. The prince, however, loves her passionately and believes that the course of time will bring him reciprocal feelings from his wife. While socialising at the court, the princess meets the Duke of Nemours and they both fall in love at first sight. They exchange their mutual emotions but never consummate their affair. The prince learns about his wife’s mental infidelity, falls ill from sadness and at his deathbed requests from his wife never to marry Nemours. The remorseful princess decides to fulfill her last marital promise and retires to a convent where she dies soon after in the spring of her youth. Nemours’ loving passion eclipses with time and he forgets his beloved one.

The novel’s plot reminds of other monuments of literature dealing with love, marriage, adultery and related personal conflicts. It is included in the curriculum of many liberal arts colleges and serves the purpose of analyzing duty, the differences between love and sex, as well as how personal relations evolve in different ages according to social customs. It also provides many insights for practical life, like the advice received by the princess from her mother: “If you judge from appearances in a Court, you will often be deceived; truth and appearances seldom go together.” Read more…

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