Since ancient times, technology has shaped civilizations. The digital age has changed our society dramatically from consumption habits to varied ways of interaction. The art world hasn’t been an exception – nowadays artists are constantly exploring new techniques of creating art, curators have changed the narrative of their exhibitions and art dealers have more explored and discovered more diverse platforms for promoting artworks. This talk about the modern art world will analyze how Technology is redefining Art World with Bianca Hutin (Master in Management 2011) founder of My Web’Art, a meeting point  for Art lovers and Viet Ha Tran (Master in Marketing Management 2009), currently Senior Associate Director of Admissions at IE Business School and a Fine Art photographer , will give you a brief overview about the trends in the current art world.
Bianca, CEO & Founder of My Web Art , holds a Bachelor of Business from the University of Sydney (Australia) and a Master in Management from IE Business School; Bianca Hutin has worked in the auction house Sotheby’s, the Haute couture house Christian Dior (LVMH) and in a communication agency dedicated to cultural institutions. Bianca Hutin has always been strongly passionate by art and “out of the box” projects. Her objective is to create value in highly innovative projects, by challenging conventional thoughts, and actively engaging to convert ideas into reality. My Web Art is Bianca´s recently launched the premium online marketplace selling original and limited editions artworks. My Web’Art is a premium online meeting point for Art lovers, available 24/24, 7/7, anywhere in the world, enhancing the experience of selling and purchasing works of art on the Internet through a sophisticated web portal.
Viet Ha, Senior Associate Director of Admissions at IE Business School & Photographer , is originally from Vietnam, Viet Ha holds a Bachelor of Business Administration from Ritsumeikan Asia Pacific University (Japan) and a Master in Marketing Management from IE Business School (Madrid). Before joining IE, she had a solid career in finance, business development and marketing in Tokyo, Singapore and Hanoi. She currently leads the Admissions Team for the Masters in Finance at IE Business School, managing the whole admissions process for finance candidates. Viet Ha started photography in 2013 as a hobby and is a self-taught photographer. Her artworks have appeared at Saatchi Gallery London, Brighton Photo Biennial, Vogue Italia, Vietnam News, Vietnam Business Woman, Vietnam Daily…as well as publications in about 40 magazines in both Vietnam and all around the world. She won the Honorable Mentions in the International Photography Awards 2013 (Los Angeles), and was semi-finalist in the Spanish National Digital Photography Contest 2013. She is currently represented by the world´s largest photo agency Art + Commerce (New York) as well as two art galleries from Paris.
The event will take place on Wednesday, 11 February 2015 – 19.30 at Paper Pavillion (IE Business School, Serrano 99, Madrid)