As published in the Times of India 
The proliferation of the digital media is spearheading the emergence of global literature. Blanca Riestra, novelist, shares her views with Proyashi Barua
An author's fan-following knows no boundaries. One can argue that historically authors have always enjoyed it. The difference is that earlier it was largely writers from English-speaking countries such as the UK, US, Canada, but now authors from Africa, India, Sri Lanka, Europe are getting global recognition.
"Authors who demonstrate promise, enjoy loyalty from readers across the world," says Blanca Riestra, Spanish novelist and deputy director of liberal arts at IE School of Arts and Humanities, IE University, Spain. She further adds that widespread proliferation of digital media has led to this global trend.
Riestra says readers today identify with the works of authors from all parts of the world. "This is an outcome of globalisation. An increasing number of people are getting exposed to different foreign cultures. Translated within the ambit of books and literature this exposure is augmenting a sense of global identification among readers," she explains. Besides, authors who write on universal human themes are an inspiration for people irrespective of their culture, she adds.
There is a misconception among some budding writers that writing for the online and digital space requires a different orientation. "I strongly advise against this," cautions Riestra, "writers cannot become slaves to the medium. When this happens and they streamline their style and content to suit the medium they get overpowered by commercial considerations that invariably erode the sanctity of their writing. I believe that writers should not think about acceptance when they start to write. They should be convinced by what they want to say."
Also, traditional vocabularies across languages are changing and writers need to be aware of these changes. One of the hallmarks of a good writer lies in his/her ability to use words interestingly and appropriately in a contextual framework, she opines.